“After our successful vodka launch last year, we knew we wanted to release another unexpected liquor that our fans of legal drinking age can responsibly pair with our menu items,” Jim Taylor, President of Arby’s, said in a press release. The fast food chain has announced its next adult-only offering, inspired by its 13-hour Smoked Brisket sandwich and limited edition Real Country-Style Rib sandwich: Arby’s Smoked Bourbon. “Arby’s smoked meats are the cornerstone of our brand, so why not use our expertise to create a delicious smoked bourbon that complements the flavors and enhances the experience of enjoying our Smokehouse Sandwiches?” Taylor added. The new liquor is made in partnership with Brain Brew, a craft distillery. “We were thrilled to partner with Arby’s to craft Arby’s Smoked Bourbon,” Doug Hall, the CEO and co-founder, said. “We take pride in the hours of research, detail and innovation that goes into creating custom bottles of bourbon for our collaboration partners as well as consumers and enjoyed recreating one of Arby’s signature flavor profiles using the same smoked woods that they use at Sadler’s Smokehouse.” That smoking process involves hickory, mesquite and pecan, helping the bourbon achieve the same, recognizable flavor. Arby’s Smoked Bourbon ($60) will be available to order, along with a limited edition cocktail smoker ($50) featuring Arby’s signature brown cowboy hat, starting at 12 p.m. EST on Wednesday, Oct. 19, while supplies last. Arby’s Smoked Bourbon is available to residents of CA, CO, FL, KY, NH, NY, and Washington DC who are, of course, those aged 21 years or older. As they anticipate a quick sellout, a second drop will be available at a later date. If you sign up to be an Arby’s member before Oct. 19, you’ll be one of the first to know when the additional releases will become available. More News:
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