The actor took a plunge as the first-ever Brand Chief Officer for Kodiak Cakes, the whole grain baking mix and breakfast food company.Kodiak’s founders welcomed Efron to the team by inviting him to go cliff jumping in Utah, and naturally, they documented the whole thing on their YouTube channel! “So, you’re probably wondering, how the f*** did I end up here?” he said in the video as the clip cut right as he plunged off the cliff. “I blame these guys,” he said as the video showed the team members at Kodiak. “They bated me with delicious breakfast food, and the next thing you know, they’re throwing me off a cliff.“He went on to say that he got a call from the VP of Marketing, Brandon Porras, to meet up with founder, Joel Clark, and co-founder, Cam Smith. “I was already sold on the food, but after meeting the people, and seeing the impact we could make together, it was a done deal,” he said.The actor went on to say that he’s going all in—and jumped from the cliff. He also shared a full-length video of the adventure on Youtube for fans to enjoy in its entirety. The Down to Earth star joined the board of directors for Kodiak back in June; he’s also a company shareholder. “My fast-paced lifestyle requires the right food and a good amount of protein, which is why I love Kodiak’s products,” he said in a statement. “Having the chance to be a part of Kodiak’s team in a much bigger way is super inspiring to me.” “We’re really excited to welcome Zac and his valued perspectives to Kodiak,” said Clark. “We’ve all watched Zac build a life of adventure that prioritizes wellness from the inside out, which he attributes in part to his belief in real food, making this collaboration feel so right. His global reach, passion for the outdoors, and focus on balanced nutrition makes him an ideal partner. We are teaming up to influence the future of food and keep America wild for future generations.” More News:
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